Explore Vietnam’s incense stick export data for 2024–25 with trade values, key destinations, and a list of top incense stick suppliers in Vietnam. Learn about major buyers, production hubs, and market insights.

Vietnam has long been recognized as a global hub for incense stick production, with its industry rooted deeply in cultural heritage and expanding through international trade. Incense is not just a product in Vietnam; it is tied to spiritual practice, daily rituals, and artisanal craftsmanship. In recent years, incense sticks have evolved into a significant export item, attracting demand from Asia, Europe, the Middle East, and North America. According to the Vietnam export data and Vietnam Incense Sticks export data, the total value of Vietnamese incense sticks exports reached $23.5 million in 2024, a 2% increase from the previous year. 

Incense sticks Vietnam are well-known for their high quality and traditional craftsmanship, making them popular both locally and internationally. The production of incense sticks in Vietnam is deeply rooted in cultural and religious practices, especially in rural regions where entire communities are involved in this age-old craft. Today, Vietnam incense sticks manufacturers are expanding their reach by combining traditional methods with modern production techniques to meet growing global demand.

As per the global trade data and Vietnam customs data, Vietnam is the 4th largest incense stick exporter in the world. The export performance in 2024–25 highlights how Vietnam is emerging as one of the world’s key incense suppliers, second only to India in global shipment volumes. This article explores the latest export data, identifies key markets, and lists the top incense stick suppliers in Vietnam, offering a comprehensive guide for buyers, traders, and industry stakeholders.

Vietnam Incense Sticks Export Data Overview (2024–25)

Export Volume and Trends

• Vietnam exported nearly 20,000 shipments of incense sticks between March 2023 and February 2024.

• This reflected an approximate 27% year-on-year growth for incense sticks in Vietnam, signaling rising global demand and enhanced production capacity.

• Monthly performance showed fluctuations, with some months witnessing seasonal declines due to domestic festival cycles and raw material supply variations.

Global Ranking

• In terms of shipment counts, Vietnam ranked second worldwide, capturing around 14% of global incense stick exports.

• India continued to dominate, holding nearly 80% of the global market share, while Vietnam and China followed as important secondary exporters.

Export Value

• Vietnam’s incense exports were valued at about USD 22 million in 2023, and the country maintained a strong growth path in 2024 with over USD 23 million.

• In the first three quarters of 2024 alone, incense exports exceeded USD 4 million, indicating steady international demand despite global trade uncertainties.

• On a volume basis, Vietnam accounted for roughly 4–5% of the world’s incense exports, making it the fourth largest exporter by value.

Key Export Markets

Vietnam’s incense sticks are exported widely, with some of the biggest destinations being:

• India – Despite being the world’s largest producer, India imports specialized incense bases and semi-finished sticks from Vietnam.

• Malaysia – A consistent and growing importer due to strong cultural demand.

• China and Japan – Both countries purchase premium incense products, especially agarwood-based varieties.

• Middle East (UAE, Saudi Arabia, Qatar) – High demand for oud and agarwood incense products.

• United States and Europe – Rising niche markets, often focused on herbal and chemical-free incense sticks.

Incense Sticks Supplier Landscape in Vietnam: List of Top Incense Stick Exporters in Vietnam

Vietnam has a large and diverse base of incense manufacturers or Vietnam incense sticks manufacturers, ranging from artisanal village producers to large-scale industrial exporters. The number of active suppliers is estimated to exceed 800 companies, collectively serving more than 60 countries worldwide in 2025. Some of the leading leading Incense stick suppliers in Vietnam, as per the Vietnam incense stick exporters data and Vietnam incense stick suppliers list for 2024-25, include: 

• Binh Nghia Agarwood Co., Ltd

Offers chemical-free agarwood incense.

Main export destinations include Korea, Japan, China, and the GCC region.

• Hoang Giang Agarwood Company 

Specializes in agarwood incense and premium aromatic products.

Known for sustainable harvesting and eco-friendly production methods.

• Thien Tam Agarwood

Focused on traditional agarwood incense sticks.

Supplies to Asian and Middle Eastern markets.

• Nippon Kodo Vietnam 

A subsidiary of Japan’s renowned incense brand.

Produces for both domestic use and exports to East Asian markets.

• Viet Huong Incense  

A large-scale producer with diverse product lines, including household incense, joss sticks, and herbal incense.

Vietnam Incense Stick Exports by Country 2024-25: Where Does Vietnam Export Incense Sticks?

Vietnam's incense stick industry has seen significant growth in recent years, with the country exporting its products to various destinations worldwide. Vietnam primarily exports incense sticks to countries such as the United States, Japan, China, South Korea, and Germany. These countries have shown a growing demand for Vietnam's high-quality incense products, making them key destinations for Vietnamese exporters. The top 10 export destinations for Vietnam's incense sticks exports, as per Vietnam exports by country and Vietnam shipment data for 2024-25, include:

1. India: $6.2 million (26.4%)

India, known for its rich history of incense use, is the top destination for Vietnam's incense stick exports. With a value of $6.2 million, India accounts for a significant portion of Vietnam's incense stick trade. The demand for Vietnamese incense sticks in India is driven by the country's deep-rooted cultural and spiritual practices that involve the burning of incense.

2. Japan: $4.1 million (17.4%)

Japan, a country known for its appreciation of traditional rituals and ceremonies, is another key market for Vietnam's incense stick exports. With a value of $4.1 million, Japan imports a substantial amount of incense sticks from Vietnam, highlighting the quality and craftsmanship of Vietnamese incense products.

3. China: $3.5 million (14.9%)

As a neighboring country with a rich history of using incense in various ceremonies and traditions, China is a significant market for Vietnam's incense stick exports, as per the customs data on Vietnam incense sticks exports to China. With a value of $3.5 million, China imports a considerable amount of incense sticks from Vietnam, showcasing the strong economic ties between the two countries.

4. United States: $2.3 million (9.8%)

The United States, a diverse market with a growing interest in spirituality and wellness practices, is a key destination for Vietnam's incense stick exports, as per the data on Vietnam incense sticks exports to USA by HS Code. With a value of $2.3 million, the US imports a significant amount of incense sticks from Vietnam, reflecting the increasing popularity of Vietnamese incense products in the American market.

5. South Korea: $2 million (8.5%)

South Korea, a country with a deep connection to traditional rituals and practices, is a major market for Vietnam's incense stick exports. With a value of $2 million, South Korea imports a substantial amount of incense sticks from Vietnam, highlighting the cultural exchange and trade relationships between the two nations.

6. UAE: $1.7 million (7.2%)

The United Arab Emirates (UAE), a hub of diverse cultures and traditions, is a significant market for Vietnam's incense stick exports. With a value of $1.7 million, the UAE imports a considerable amount of incense sticks from Vietnam, reflecting the demand for high-quality incense products in the region.

7. Saudi Arabia: $1.2 million (5.1%)

Saudi Arabia, a country with a strong tradition of using incense in religious and cultural ceremonies, is a key market for Vietnam's incense stick exports. With a value of $1.2 million, Saudi Arabia imports a significant amount of incense sticks from Vietnam, demonstrating the cultural significance of incense in the region.

8. Bangladesh: $1 million (4.3%)

Bangladesh, a country with a rich history of using incense in various rituals and ceremonies, is a growing market for Vietnam's incense stick exports. With a value of $1 million, Bangladesh imports a notable amount of incense sticks from Vietnam, showcasing the increasing demand for Vietnamese incense products in the Bangladeshi market.

9. Nepal: $800K (3.4%)

Nepal, a country known for its spiritual practices and traditions, is a niche market for Vietnam's incense stick exports. With a value of $800K, Nepal imports a modest amount of incense sticks from Vietnam, highlighting the unique cultural exchange between the two nations.

10. Germany: $700K (3%)

Germany, a country with a growing interest in natural and wellness products, is an emerging market for Vietnam's incense stick exports. With a value of $700K, Germany imports a small but growing amount of incense sticks from Vietnam, reflecting the increasing popularity of Vietnamese incense products in the German market.

In conclusion, Vietnam’s incense industry in 2024–25 is a story of heritage meeting global trade. With strong export growth, diversified supplier bases, and demand from both traditional and new markets, Vietnam stands out as a reliable source for incense sticks. The country’s artisanship, combined with competitive pricing and growing certification compliance, positions it as a rising competitor to India in the incense trade. For importers, Vietnam presents opportunities in both bulk sourcing and premium niche incense markets, with suppliers ranging from family-owned craft workshops to international-scale manufacturers. As global consumers lean toward natural and eco-friendly products, Vietnam’s incense industry is poised to expand further, blending centuries-old traditions with modern export opportunities.

About Our Company

Binh Nghia Agarwood is a leading Vietnamese incense manufacturer and exporter, specializing in high-quality, natural, and aromatic incense sticks. With a deep commitment to traditional craftsmanship and sustainable sourcing, we supply our products to markets across Asia, the Middle East, Europe, and North America. Our range includes agarwood incense without chemical or fragrance added. By combining age-old techniques with modern production standards, Binh Nghia Agarwood ensures consistent quality, competitive pricing, and reliable international delivery. We are proud to contribute to Vietnam’s growing reputation as a global hub for incense production.

For more information: BINH NGHIA AGARWOOD CO., LTD
Website: https://agarwood.vn/
Email: sales@agarwood.vn
Hotline: +84.77.8888.677 

Source of article: https://www.vietnamexportdata.com/blogs/vietnam-incense-stick-export-data-top-suppliers-2024-25